What Is Safety Promotion in Aviation SMS?
Safety Promotion is a vital pillar of aviation Safety Management Systems (SMS), fostering a robust safety culture by promoting safety as a core business value. Trusted by over 450 airlines, airports, and FBOs, SMS Pro enhances safety promotion with tools like
Safety Newsletters and the
Safety Promotion System, increasing reporting by 56% and ensuring
ICAO Annex 19 compliance.
See what our customers say.
Understanding Safety Promotion
Safety Promotion is the process of embedding safety as a core value across all levels of an aviation organization, creating and sustaining a strong safety culture. It goes beyond top-down mandates, requiring active engagement from executives, managers, and frontline staff. As a key component of SMS, Safety Promotion drives compliance with standards like ICAO, FAA, and EASA by enhancing awareness and accountability. SMS Pro’s Safety Promotion System supports these efforts with tools for communication and training, saving 20–30 hours/month and reducing compliance costs by $10,000–$50,000 annually, as seen in implementations at regional airlines and airports.
Objectives of Safety Promotion
The primary objective of Safety Promotion is to create and maintain a sound safety culture that supports the effective implementation and operation of an SMS. This requires:
These activities ensure safety is a shared priority, as demonstrated by FBOs achieving a 56% increase in hazard reporting with SMS Pro’s tools.
Role of Organizational Engagement
Safety Promotion is not solely the responsibility of top management or the safety team—it requires participation from all organizational levels. Key aspects include:
This organization-wide effort strengthens compliance and culture, as seen in airports reducing audit findings by 30% with SMS Pro’s promotion tools.
What Our Customers Say
“SMS Pro’s Safety Newsletters boosted our safety culture, increasing hazard reports by 60% and ensuring ICAO compliance.”
— Emma Davis, Safety Manager, Regional Airline
“The Training Management tool streamlined our safety education, saving $10,000 in compliance costs.”
— John Patel, Airport Safety Director
“SMS Pro’s Safety Promotion System engaged our entire team, making safety a core value.”
— Maria Gonzalez, FBO Safety Coordinator
“As a Canadian operator, SMS Pro’s tools transformed our safety culture and ensured global compliance.”
— Canadian FBO
Trusted by over 450 aviation organizations. See more customer reviews.
Aviation SMS Safety Promotion Modules